Business Cards - your face when they don’t see you
I’ve been doing a lot of research on personal branding, and found one thing that’s interested me for a while - the business card. While the only business card I’ve had is a boring one which looked like it was just trying to fill space, I’ve seen quite a few that make use of negative space to bring emphasis on the bits of information that *is* there.
What I really like about this design is that it uses the translucency to its advantage. Because of the fact that the card is see-through, it renders one side useless. This is good for two reasons:
1) It means that the designer does not need to waste time and resources trying to figure out how to brand the back-side of the card. The back of the card gets the most attention by the designer, but to be perfectly honest, the actual ‘user’, which is the person who got the business card, does not really need that side; they only care about the contact info on the other side.
2) It actually brings more emphasis on the side that deserves it - the side with all the information.
The link provided shows a few more business cards that came from the same source as the one I’ve uploaded.
Found an interesting business card? Photo reply to this post!